Ryan Pflaum
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Section 001

Date: Jan - May 2017 | UC Collaborative Studio

 
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We are a collaborative studio of twenty industrial designers and four architects from the College of Design, Architecture, Art & Planning at the University of Cincinnati. Exploring an array of design histories from mid-century modern, Shaker furniture, Scandinavian, and contemporary Japanese, as well as the idea of the live/work environment, we created a furniture house to define a Midwestern modern style with a bold yet simple style linked by form, material, and color.

Scope:
Furniture
Branding
Photography
Rendering
Prototyping

Brand

Section 001 Solid Logo
Section001 Colors
Section 001 Logo Green
 
 
 
 

Collections

Tasks included branding, photography, rendering & creating furniture for our furniture house

Portraits

 
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Renderings

 

Winner of Editors’ Award

 
 
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Ryan

Lamp

 

Craft

Cohesion

Process

 Concepts

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Light Box

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Stone Switch

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Aluminum

 
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Continuing the Brand

This was the first year Section 001 Class. The goal of Section 001 is to investigate and design around a common focus and unified brand. Collaboration between the students and outside organizations is an essential aspect of the studio. Each year the Section 001 brand is adapted by the current class with a new focus area.

Learn more 

 
 
 
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